Free & Opensource Marketing Automation - SocioMAuto
Currently having intelligent marketing or Marketing Automation is the key to successful Content Marketing, and lead nurturing. Could you imagine trying to give all of your prospects the individual attention required to keep them engaged and ever thoughtful of your product, service or solution? I recently recorded a presentation where I talk about the current state of Marketing Automation and the cost to implement and use it. I also pitch my Idea for a Free & Open Source Marketing Automation system.
Pardot Marketing Automation Review
Recently we decided to change direction in our marketing department, from outbound marketing to inbound content marketing. We were happily using MailChimp for several years, however with the corporate shift from Infor CRM to SalesForce, we were given the opportunity to incorporate a Marketing Automation system. During the purchase of SalesForce our corporate managers decided to get us Pardot, since it was owned by SalesForce and integrates nicely. I thought it would be good for me to write up a review of Pardot, for anyone who is considering purchasing it. Up front my conclusion is DON'T PURCHASE PARDOT. It is more work, you will get very little help, and their support is horrible, when you eventually get them on chat. They only offer Chat Support.