In an odd twist around 2004 Google cooked up a scheme. Not only to take more share of the internet as service provider, and increase the Intelligence behind their premier products Google.com the search site, AdSense, & AdWords. But, they also were going to mine, collect, connect, and horde individual internet user behavior data. This scheme starts with the release of Google's Gmail service in 2004 and continued with the development and release of Google Analytics in 2005. But wait, it doesn't end there; subsequently they released the Chrome Browser in September of 2007. What these all have in common is your data, being stored by Google and available for their use, to "Better" their existing Search, AdSense, & AdWords offerings.