In an odd twist around 2004 Google cooked up a scheme. Not only to take more share of the internet as service provider, and increase the Intelligence behind their premier products Google.com the search site, AdSense, & AdWords. But, they also were going to mine, collect, connect, and horde individual internet user behavior data. This scheme starts with the release of Google's Gmail service in 2004 and continued with the development and release of Google Analytics in 2005. But wait, it doesn't end there; subsequently they released the Chrome Browser in September of 2007. What these all have in common is your data, being stored by Google and available for their use, to "Better" their existing Search, AdSense, & AdWords offerings.
Currently having intelligent marketing or Marketing Automation is the key to successful Content Marketing, and lead nurturing. Could you imagine trying to give all of your prospects the individual attention required to keep them engaged and ever thoughtful of your product, service or solution? I recently recorded a presentation where I talk about the current state of Marketing Automation and the cost to implement and use it. I also pitch my Idea for a Free & Open Source Marketing Automation system.
Recently we decided to change direction in our marketing department, from outbound marketing to inbound content marketing. We were happily using MailChimp for several years, however with the corporate shift from Infor CRM to SalesForce, we were given the opportunity to incorporate a Marketing Automation system. During the purchase of SalesForce our corporate managers decided to get us Pardot, since it was owned by SalesForce and integrates nicely. I thought it would be good for me to write up a review of Pardot, for anyone who is considering purchasing it. Up front my conclusion is DON'T PURCHASE PARDOT. It is more work, you will get very little help, and their support is horrible, when you eventually get them on chat. They only offer Chat Support.
After working with python for some time now, and trying to find new income opportunities, I have decided to create a training course (video series) about Python Game Development. This is the first of hopefully many programming courses I want to create. This one focusing on teaching people with little to no programming experience, how to create a small video game.
I have started another project. I know, i have way more irons in the fire than I can possibly handle. But this one is a good one, and deserves the attention. Browser Automation, tends to be used for testing, automating repetitive tasks, and all sorts of SPAMMING. I will let you're imagine decide how this tool can be used.